Sessie bij Gartner on The Value of Social Media
Jeffrey Mann from Gartner
Trends
About 2-3 years Bush with this subject at Gartner
Harvard business review data first slides
Business Gets social
In General business is Getting more social
1And all of Projects have à social element. Lotsverbondenheid of social elements
2 business is understanding IT is Getting more social dweper understanding hoe can I help my Customers and users understand Products netter than their originaliteit manufactures
Customers are helling each other
Social and hnw
Connecting business goals more info later
KLM example web are To normale business
StArbucjs example m35 target Group other coffeeshop shop across street
Driver 2 economic pressies To optimist
Tracking benefits
Marketing
Customer service started with outward maar met gelimiteerd hoeveelheid inzet mensen
Social is part of everything we do
Drivers 3
Network sociality
You direct report, coll, red 90 procent
NeXT step 1 step regres
Hub people finder THE hun people toegang tot grotere groep
Social network analyses
Who talkshow to who reviews, read info of others
Planing framework is similar to social CRM
Maturity mode
Bel curve
purpose roadmap what do You want
See what happend is giving up on purpose, reason
Campfire lighting example and fire starters
Ask managers To draw their network thoughts is in most cases different formaat real live
And then do THE analyses on THE real materials
Scenario planning
Critical uncertainty
For who are You working
Kwadrant Rechtsonder meer project en cyclisch gedreven
Linksboven en rechtsonder
Take à scenario and dive into the implications
Linksboven
Kleine lokale projecten
Healthy risk attitude
Rechts onder
Limited existing org model
Van medusa model naar outpost model model 2 is snel groeiend maar gaat over in medusa
Outpost is THE end model
