In How to Manage Facebook for Enterprise, Jessica McLaughlin describes the need of to have a game plan in place to successfully manage Facebook for your enterprise. That your policies have to be clear, and your content and branding have to be consistent.
Navigating the social space takes organization and management. One of the first steps is to get your brand set up with a Facebook Page. But if your social efforts start to grow and you’ve got multiple people contributing, it’s important to get the entire team on the same page.
Here are some tips to keep your enterprise-wide Facebook campaigns rolling along.
- Establish a Brand Persona
Coordinate Your Efforts
Establish a Content Strategy
Track Your Analytics
