Red Queen Effect of Marketing Technology| Marketing Technology Insights
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"How much investment should marketing make in advancing it's
capabilities?" It's a fair question. Many marketing budgets are limited
and R&D type efforts are stymied by bandwidth challenges, so
selecting the...
The
Red Queen effect, co-opting terminology used by biologists and
ecologists to describe the way populations become more fit because of
competition. The term is based on a conversation between Alice and the
Red Queen in Lewis Carroll’s Through the Looking Glass. Alice realizes
that she is running as fast as she can but not moving forward. The Red
Queen responds: “Here, you see, it takes all the running you can do to
keep in the same place. If you want to get somewhere else, you must run
at least twice as fast as that!”
the
Red Queen effect, co-opting terminology used by biologists and
ecologists to describe the way populations become more fit because of
competition. The term is based on a conversation between Alice and the
Red Queen in Lewis Carroll’s Through the Looking Glass. Alice realizes
that she is running as fast as she can but not moving forward. The Red
Queen responds: “Here, you see, it takes all the running you can do to
keep in the same place. If you want to get somewhere else, you must run
at least twice as fast as that!” - See more at:
http://www.rhsmith.umd.edu/news/researchsmith-spring-2008/the-red-queen-effect#sthash.0lmnLwsv.dpuf
the
Red Queen effect, co-opting terminology used by biologists and
ecologists to describe the way populations become more fit because of
competition. The term is based on a conversation between Alice and the
Red Queen in Lewis Carroll’s Through the Looking Glass. Alice realizes
that she is running as fast as she can but not moving forward. The Red
Queen responds: “Here, you see, it takes all the running you can do to
keep in the same place. If you want to get somewhere else, you must run
at least twice as fast as that!” - See more at:
http://www.rhsmith.umd.edu/news/researchsmith-spring-2008/the-red-queen-effect#sthash.0lmnLwsv.dpufthe
Red Queen effect, co-opting terminology used by biologists and
ecologists to describe the way populations become more fit because of
competition. The term is based on a conversation between Alice and the
Red Queen in Lewis Carroll’s Through the Looking Glass. Alice realizes
that she is running as fast as she can but not moving forward. The Red
Queen responds: “Here, you see, it takes all the running you can do to
keep in the same place. If you want to get somewhere else, you must run
at least twice as fast as that!” - See more at:
http://www.rhsmith.umd.edu/news/researchsmith-spring-2008/the-red-queen-effect#sthash.0lmnLwsv.dpuf