Optimizing Your Digital Business Model

MIT CISR, developed a framework to help enterprises strengthen how they do business digitally with their customers via three capabilities: content (what is consumed), customer experience (how it is packaged), and platform (how it is delivered). But if your business has traditionally delivered products and services through non-digital channels, how do you develop an effective digital business model? This briefing shows how great digital business models are linked to better firm performance, looks at where to start, and shows how one company—Banco do Brasil—created a powerful digital business model.

MIT Sloan Management Review