The 3 Types of Self-Destructive Corporate Tweets | social media case studies | Social Media Consulting - Convince & Convert

The 3 Types of Self-Destructive Corporate Tweets | social media case studies | Social Media Consulting - Convince & Convert

Short and simple article, yet powerful examples,  by Jay Baer.

Twit Happens #1 – Wrong Pipe
Appropriate Response: Because the “wrong pipe” mistake is always that – simply an account screw-up – reaction and mitigation should be rational and reasonable.

Twit Happens #2 – Tone Deaf
Appropriate Response: Three A’s: Acknowledge, Apologize, Authenticity

Twit Happens #3 – TMI
Appropriate Response: Typically, it’s censure or worse. It’s a tricky situation for the company, because the “TMI” transgression always comes from a personal account, rather than the official company Twitter handle. So, does the company send a tweet from the main account, apologizing for something said on an employee account that may have little cross-over audience? In most cases, no.