Full article How To Write Readable - And Retweetable - Tweets.
Three Things To Include In Every Tweet
Columbia Journalism School professor and social media guru Sree Sreenivasan says every
tweet should include three elements to increase its chances of being retweeted. In his popular social media training sessions, he advise people that every tweet they write should include:
- One @ mention: Mentioning at least one Twitter user in each tweet insures that at least someone will read it and, hopefully, share it with their followers. If you're not sure who to mention, Jasmine Davis of the Content Factory recommends mentioning the author of the article, which can encourage engagement.
- One hash tag: Hash tags make your tweets more searchable, which increases the chances they'll be found by someone not currently following you.
- One link: Links are love. Whether its an embedded photo or video, or the url of the article you're sharing, a link is a way to give your followers something useful. Recent studies, according to Internet marketing consultant Steve Webb, show that tweets with links are up to three times more likely to be shared.
It's important to note that Sreenivasan, who writes a social media blog for CNET, acknowledges that most of the people who follow you on Twitter will not see most of your tweets. It's even more important to note that Sreenivasan spend five to seven minutes composing each tweet he sends out in hopes of increasing its chances of connecting with his audience.
