Transmedia storyteller Jeff Gomez suggests that
“Most of us flow naturally from one medium to the next. Unfortunately most of our content doesn’t. Instead the stories are re-purposed and repeated. They do not extend the franchise nor do they build brand equity. With transmedia, each part of a story is unique and plays to the strengths of the medium. The result is a new kind of narrative where story flows across each platform forming a rich narrative tapestry that manifests in an array of products and multiple revenue streams. The audience is both validated and celebrated for participating in the story world through the medium of their choice.”
