analytics

Social Media Science: The Five W's of Twitter Marketing | Cracking the Code of Internet Marketing

Five Ws,  From Wikipedia
In journalism, the Five W's (also known as the Five W's (and one H), or Six W's) is a concept in news style, research, and in police investigations that are regarded as basics in information-gathering.[1].
It is a formula for getting the "full" story on something. The maxim of the Five W's (and one H) is that for a report to be considered complete it must answer a checklist of six questions, each of which comprises an interrogative word:[2]

  • Who is it about?
  • What happened (what's the story)?
  • Where did it take place?
  • When did it take place?
  • Why did it happen?
  • How did it happen?
In British education, the Five W's are used in Key Stage 3 (age 11-14) lessons.[3]



If you’re doing any kind of Internet marketing you know the importance of fact gathering especially if you’re just starting out investing time, money and resources in social media. We’re now well into the “early majority” phase of social media, it’s time to take a look at some interesting data for a peak behind the social media curtains. When strategizing your marketing campaign it’s critical to give yourself the highest chance of success. And by that I mean taking meaningful actions from reliable data not just making assumptions.

The “medium” is no longer the message, just habits and channels. The message, in fact, IS the message.

Social Media Science: The Five W's of Twitter Marketing | Cracking the Code of Internet Marketing