The State and Future of the Social Media Management System Space
This post originally appeared on guest author Jeremiah Owyang's blog. Social Media Management Systems, like CMS systems for websites, help companies manage, maintain, and measure thousands of social media accounts. Although the nascent SMMS space is only one year old, 58% of corporations have adopted at least one of these 28 vendors. Altimeter is conducting a formal research report on the SMMS topic (see research agenda for 2011), However, I wanted to give a year-end state, after coining this category 12 months ago and listing out vendors.
SMMS systems are the next growth market for the social business category. While saturation is at 58% of corporate buyers, the average deal size is a meager $22,000 but will expect to grow to six figure annual deals in coming quarters to meet market demand. This growing space has low barriers to entry, which result in a flood of clones, but expect only a handful to remain after a shakeout to serve enterprise-class buyers.
Zelf maak ik gebruik van CoTweet en Sprout Social voor het beheer van mijn Social Media inspanningen.
Op de lijst van Jeremiah Owyang komt Sprout Social welliswaar niet voor maar het produkt is bezig met een succesvolle opmars en eind vorige jaar nog een extra investering ontvangen van 1 miljoen dollar.
