Blue Ocean Strategy

Six Principles of Blue Ocean Strategy

Reconstruct market boundaries. Identify the direction that leads to blue ocean opportunities. Look across industries, groups, buyer groups, product and services, and time.
Focus on the big picture, not the numbers. Use a visualizing approach to focus on the big picture.
Reach beyond existing demand. Business concentrate on their current customers. Real growth can lie beyond your existing customers. Focus on potential future customers. Identify the similarities in what the customers and noncustomer value.
Get the strategy sequence right.

Overcome key organizational hurdles.  Identify how your leaders can overcome the cognitive, resource, motivational, and political hurdlers in executing your blue ocean strategy.  

Build Execution into your strategy.  Reduce your risk by beginning blue ocean implementation into your ongoing processes. 
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