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Microsoft Launches So.Cl Network Amid Facebook Hubbub

Microsoft’s So.Cl quietly launched out of beta.
The social website was tested by a handful of students at select universities since late last year. The site combines search and sharing for research purposes — making students the perfect group for testing the site.
It’s similar to Pinterest in that users can create boards. And just like the early days of Facebook, the network is only for college students right now.
Pronounced “social,” the site was developed by Microsoft’s FUSE Labs to encourage collaboration and enhance social search for learning purposes. In a report from December 2011, Microsoft asserted the site is not meant to compete with Facebook or search engines, but to allow students to share materials for academic purposes.
“We expect students to continue using products such as Facebook, Twitter, LinkedIn and other existing social networks, as well as Bing, Google and other search tools,” So.Cl noted in its “About” section. “We hope to encourage students to reimagine how our everyday communication and learning tools can be improved, by researching, learning and sharing in their everyday lives.”